As the COVID-19 pandemic continues to dominate the landscape of health care, it’s important for home care agencies to ensure they are positioned as local leaders who are fully prepared to keep clients and caregivers safe. As you are marketing for home health care during these unprecedented times, share these trusted resources to help your […]
Content Marketing - High-Quality, SEO-friendly Aging Care Content
The need for home care is higher now than ever before, but that doesn’t mean an agency’s sales are through the roof. The sheer number of seniors flooding the marketplace has led to an equally large increase in the number of home care agencies opening up to meet the need for care. But with the […]
With everything that’s going on in the world today, it’s crucial to have a plan in place that addresses how to effectively communicate with your clients and their family members, your staff, the media, etc. during a time of crisis. Knowing how to market home care services so that those in need during a time […]
Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through senior care SEO (search engine optimization) and PPC (pay-per-click). Determining when and how […]
Digital marketing isn’t merely a trend these days; it’s a necessity to ensure your business is reaching your target audience. Keep an eye on these additional marketing for home care agencies trends to ensure your agency isn’t falling behind the competition.