Recipe For Success

Every home care agency requires different marketing ingredients to reach their goals. The MOST program recognizes this, allowing for a variety of selections that fit your agency’s particular strategic marketing plan with a process that is easy, affordable, and branded.

As an exclusive MOST member, you will have access to an extensive online library filled with top quality home care sales and recruitment tools which are all personalized with YOUR company’s logo, colors and contact information as well as services to extend your online reach.

Our recipe for success helps agencies overcome some of the most common home care marketing issues, including:

• Getting past the gatekeeper: MOST helps agencies open doors with marketing materials that solve problems for referral sources and clients.
• Bringing something better than a brochure: Arm yourself with materials that educate, inform, comfort, and answer aging care questions that people ask most.
• Getting your website cooking with inquiries: Our proven SEO techniques help drive targeted traffic to your site so you see more home care sales.
• Recruiting caregivers: Our tools not only attract clients, they help agencies attract, recruit, and retain excellent caregivers.
• Motivating clients to refer to friends and family: MOST’s tools guide agencies in how to ask for and get client referrals.

Choices from the online MOST Member Center to create a multi-touch monthly marketing strategy include:

• Educational home care materials branded to YOUR agency
• Design and content for all types of marketing: eNewsletters, direct mail and in-person
• Search engine optimization to strategically move your site to the top of results pages
• Social media services, including blogging
• Caregiver training and recruitment materials
• Public relations materials and support

Learn more about our proven caregiver recruitment and elder care marketing recipe, and how the MOST program can suit an agency at any stage of business, by watching our live demo.