Those who have been in the home care industry are well aware of HIPAA – the Health Insurance Portability and Accountability Act of 1996 – which sets national standards for protecting patients and their private health information. What you may not realize is that HIPAA also applies to home care marketing. The HIPAA Privacy Rule […]
Content Marketing - High-Quality, SEO-friendly Aging Care Content
Home Care SEO: Three Little SEO Tips & The Big Bad Google Wolf
The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, […]
Elder Care Marketing Solutions to Help Set Your Agency Apart
It’s no secret that the aging care industry is booming, and competition is fierce. When it comes to your home care agency, celebrating what makes your business unique is what will help set you apart from the crowd. In the in home care marketing world, these unique qualities are known as your differentiating factors, and […]
Home Care Marketing Tips: How to Design a User-Friendly Website
Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed. If your agency’s website isn’t user-friendly, is cluttered or hard to read, or […]
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
