Your target audience – adult children of seniors in need of home care services – is likely incredibly overwhelmed with not only the needs of their aging parents, but those of their children, career, and home; leaving little time for socialization. Yet maintaining social ties is crucial for all of us. Research has shown that isolated […]
Are You Nurturing Home Care Sales Relationships the Wrong Way?
If you’re involved in home care sales, you’ve likely heard a lot about how to get past the gatekeeper, how to perfect your elevator sales pitch, and how to share the benefits of partnering with your home care agency. But in home care sales, there’s often a great divide between fostering a strong relationship with […]
Hands Down, Home Care Is the Best! Is Your Home Care Marketing Also the Best?
Research is in, and the results are clear: aging in the U.S. is surpassing our ability to provide needed care. The Home Care Association of America’s report, “Caring for American’s Seniors: The Value of Home Care,” shares that an incredible 56 million Americans will reach the age of 65 or older by 2020, and within […]
How to Market the Services No One Wants to Admit They Need: Home Care
Selling home care services is far different from selling, say, a new car. Who doesn’t get excited about the prospect of sinking into the driver’s seat of a brand new car for the first time, reveling in that wonderful new car smell, testing out all the cool new gadgets, and marveling at the odometer that […]
