For many seniors and their families, the prospect of hiring a home care provider is frightening. And with so much competition in the industry, it’s crucial not to do anything that might further scare away potential clients. One thing many home care agencies don’t pay enough attention to, or overlook completely, is something that can […]
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How Effectively Marketing Home Health Care Services Meets the Needs of Today’s Consumers
Consumers seeking a home care agency for a senior loved one can quickly become overwhelmed with the sheer number of options available – making it crucially important for your agency to focus on marketing home health care services in a way that speaks clearly to those in need of care.
Home Care Is Preventative Care: Showcase the Benefits in Your Home Health Marketing Strategies
In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]
Marketing Strategies for Home Care Agencies: Get Better Results with Quality Home Care Blogs
Managing a successful home care agency requires a lot of things – excellent caregivers, strong marketing and sales techniques, and of course – clients. Obtaining clients, however, can be a challenge for many agencies, even as the need for home care services continues to escalate. So what is the best way to get clients for […]
Home Care Marketing Ideas & Trends to Pay Attention to in 2017
Gone are the days of simply placing an ad in the newspaper and Yellow Pages and waiting for clients to call. In today’s home care marketing world, if you don’t have a strong digital presence, your competitors who do will reap the benefits of both high quality clients AND caregivers. Below are several home care […]