If you’re involved in home care sales, you’ve likely heard a lot about how to get past the gatekeeper, how to perfect your elevator sales pitch, and how to share the benefits of partnering with your home care agency. But in home care sales, there’s often a great divide between fostering a strong relationship with […]
Is Pinterest of Interest? For Marketing Home Care, It Should Be!
As a social society, it goes without saying that having a social media presence is a necessity for any business, including home care agencies. And while many agencies are quick to hang up a shingle on Facebook, one social media site that often gets overlooked is Pinterest. However, we’re also a visual society, and in […]
Home Care Marketing Trends to Pay Attention to in 2017
Gone are the days of simply placing an ad in the newspaper and Yellow Pages and waiting for clients to call. In today’s home care marketing world, if you don’t have a strong digital presence, your competitors who do will reap the benefits of both high quality clients AND caregivers. Below are several home care […]
To Blog or Not to Blog? When Marketing Home Care Services, It’s a No-Brainer!
Ask any busy home care agency owner to describe a typical day, and you’re likely to hear similar stories: Resolving client emergencies. Managing caregiver issues. Trying to stay a step ahead of competitors. With so many critical tasks to keep the agency thriving, who has time to even think about blog writing? According to statistics […]
Hands Down, Home Care Is the Best! Is Your Home Care Marketing Also the Best?
Research is in, and the results are clear: aging in the U.S. is surpassing our ability to provide needed care. The Home Care Association of America’s report, “Caring for American’s Seniors: The Value of Home Care,” shares that an incredible 56 million Americans will reach the age of 65 or older by 2020, and within […]
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