Type any search term into Google and you automatically receive thousands of results. The digital marketing goal for any company is to appear as close to the top of the first page of search results as possible when people are seeking their services. A home care agency’s elder care marketing efforts can gain an advantage […]
Home Care Marketing Tips: The Warm and Fuzzy Approach to Sales
Picture walking into the bank. Your heels echoing with every step across the cool tile floor. The bank teller is shielded from you by thick plexiglass, requiring you to slide your transaction underneath, along with proper ID to confirm your identity. Now contrast that to searching for home care services. No one wants a cool, […]
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
Applying Aristotle’s Persuasion Tactics to Home Care Marketing Solutions
The crowded home care industry offers consumers a plethora of options when it comes to finding a care solution for a loved one. For home care digital marketing and sales to be effective, persuasion is key. Yet persuasion involves much more than simply delivering rehearsed responses to inquiry questions. It’s about establishing trust with potential […]
The Perfect Pairing for Home Care Marketing: SEO and Online Reviews
The COVID-19 pandemic has caused home care agencies to quickly adapt to new protocols to keep both clients and caregivers safe. It’s also caused a complete turnaround of how to maximize home care marketing during a time of social distancing. The importance of online marketing is nothing new, but it’s become magnified as families and […]
