Consumers seeking a home care agency for a senior loved one can quickly become overwhelmed with the sheer number of options available – making it crucially important for your agency to focus on marketing home healthcare services in a way that speaks clearly to those in need of care.
Home Care Is Preventative Care: Showcase the Benefits in Your Homecare Marketing
In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]
Marketing Strategies for Home Care Agencies: Emphasize the Ability to Socialize
Everyone enjoys some solitary time now and then, but what if that “me time” stretched out for days, weeks, months, or even longer? The truth is, social connections keep us engaged and healthy, and are so crucial to those who spend a great deal of time alone. For seniors, isolation is, unfortunately, often a common […]
Home Care Marketing Ideas from the Fab Five
If you’re a fan of Queer Eye, you already know how the Fab Five, as the hosts of the show are known, performs astounding makeovers, designed with depth and meaning for each person. How could this approach be translated into marketing home care? The correlations are significant, and provide for some creative home care marketing […]
Using e-Newsletters to Attract Elder Care Marketing Referrals
Word travels fast, and in this age of email, text, and social media, it travels faster than ever. That’s excellent news for home care providers, because word of mouth remains one of the best referral sources for agencies. In fact, Home Care Pulse’s 2018 Home Care Benchmarking Study shows that word-of-mouth referrals from past and […]
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