The world of marketing has undergone a lot of changes these past couple of decades. Historically, the purpose of marketing was to push advertising out to your target market to “inform” them of what they need to know. Now though, consumers have a greater level of control over the messages they choose to see. As […]
Home Care Marketing Strategies to Help Your Agency Grab the Spotlight
In show business, the spotlight shows the audience where to focus their attention when looking at a crowded stage of actors. When employing home care marketing strategies, the same principles apply, requiring agency owners to seek out the eye of their target audience and grab their attention. While you may not have a physical stage […]
Focus on Quality Over Cost in Senior Care Marketing
It’s in our nature to do whatever we can to make sure we’re getting the best price for our purchases; but there are certain circumstances when quality takes a front seat over cost: Choosing a wedding venue. Selecting the physician for heart replacement surgery. And most definitely, engaging the services of an in-home care provider […]
Help Families Plan Ahead for Upcoming Care Needs: Top Home Care Marketing Strategies
We know that the vast majority of older adults prefer to age in place at home, but it’s often something they and their loved ones don’t consider until the need for care is upon them. In your home care marketing strategies, be sure to include a focus on the importance of planning ahead. Steven H. […]
Emphasize the Benefits of Technology in Your Senior Care Marketing
As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Little did he know then that this would apply to our world of modern technology today. And although not everyone is sold on the idea of embracing technology, we can all agree that there are certain scenarios when it’s incredibly beneficial – […]
