Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through SEO (search engine optimization) and PPC (pay-per-click). Determining when and how to use […]
Social Media - ROI means Relevancy on the Internet!
Happy clients (and their families) are one of a home care agency’s most important assets. They’re your biggest fans and a great way to share referrals. But what makes potential new clients and family members select your agency over the hundreds of other care options available?
It’s no secret that home care is a highly competitive industry, but competition is a double-edged sword. On one hand, your competitors create a wider market and more care options for your potential clients. On the other hand, they give you the incentive to work harder to offer services so that you can not only […]
Feeling a bit stagnant in your marketing efforts – and results? These fresh, new home health care marketing strategies and ideas may be just the jumpstart your agency needs; and all it takes is spreading a little love to those in need of your services through helpful content marketing. Try these tips for starters: Rethink […]
In show business, the spotlight shows the audience where to focus their attention when looking at a crowded stage of actors. When employing home care marketing strategies, the same principles apply, requiring agency owners to seek out the eye of their target audience and grab their attention. While you may not have a physical stage […]