In show business, the spotlight shows the audience where to focus their attention when looking at a crowded stage of actors. When employing home care marketing strategies, the same principles apply, requiring agency owners to seek out the eye of their target audience and grab their attention. While you may not have a physical stage […]
Social Media - ROI means Relevancy on the Internet!
Marketing Strategies for Home Care Agencies: Emphasize the Ability to Socialize
Everyone enjoys some solitary time now and then, but what if that “me time” stretched out for days, weeks, months, or even longer? The truth is, social connections keep us engaged and healthy, and are so crucial to those who spend a great deal of time alone. For seniors, isolation is, unfortunately, often a common […]
Using e-Newsletters to Attract Elder Care Marketing Referrals
Word travels fast, and in this age of email, text, and social media, it travels faster than ever. That’s excellent news for home care providers, because word of mouth remains one of the best referral sources for agencies. In fact, Home Care Pulse’s 2018 Home Care Benchmarking Study shows that word-of-mouth referrals from past and […]
Is Pinterest of Interest? For Marketing Home Care, It Should Be!
As a social society, it goes without saying that having a social media presence is a necessity for any business, including home care agencies. And while many agencies are quick to hang up a shingle on Facebook, one social media site that often gets overlooked is Pinterest. However, we’re also a visual society, and in […]
