Are you looking for the best bargain for your agency’s website? Beware! Finding a good website designer and developer equates to a marathon runner shopping for the perfect running shoe. It’s no time to skimp on quality, because those shoes will need to help a runner go the distance. Our home care marketing experts have […]
Social Media - ROI means Relevancy on the Internet!
We all take in information differently, but we have one thing in common: we are largely visual creatures. Just look at your Facebook newsfeed. Which posts draw you in more: those that are text only, or posts that contain bright, beautiful, and interesting images? The more your messages along with a visual representation of those […]
As the COVID-19 pandemic continues to dominate the landscape of health care, it’s important for home care agencies to ensure they are positioned as local leaders who are fully prepared to keep clients and caregivers safe. As you are implementing your home care marketing plan during these unprecedented times, share these trusted resources to help […]
Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through senior care SEO (search engine optimization) and PPC (pay-per-click). Determining when and how […]
Happy clients (and their families) are one of a home care agency’s most important assets. They’re your biggest fans and a great way to share referrals. But what makes potential new clients and family members select your agency over the hundreds of other care options available?