As the COVID-19 pandemic continues to dominate the landscape of health care, it’s important for home care agencies to ensure they are positioned as local leaders who are fully prepared to keep clients and caregivers safe. As you are marketing for home health care during these unprecedented times, share these trusted resources to help your […]
Social Media - ROI means Relevancy on the Internet!
Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through senior care SEO (search engine optimization) and PPC (pay-per-click). Determining when and how […]
Happy clients (and their families) are one of a home care agency’s most important assets. They’re your biggest fans and a great way to share referrals. But what makes potential new clients and family members select your agency over the hundreds of other care options available?
It’s no secret that home care is a highly competitive industry, but competition is a double-edged sword. On one hand, your competitors create a wider market and more care options for your potential clients. On the other hand, they give you the incentive to work harder to offer services so that you can not only […]
Feeling a bit stagnant in your marketing efforts – and results? These fresh, new home health care marketing ideas and tips may be just the jumpstart your agency needs; and all it takes is spreading a little love to those in need of your services through helpful content marketing. Try these tips for starters: Rethink […]