In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]
Family Get-Togethers = More Searches for Home Care
An effective home care marketing strategy takes into account the uptick in searches for services that occur whenever families get together—especially during both summer and winter holidays. Learn tips here to make sure your agency is found by those in need of in-home care services. You may be aware that home care inquiries surge following […]
Increase Your Reach with These Home Care Marketing Ideas for Blogs!
An agency seeking new home care marketing ideas should be sure to consider utilizing professional blogs that are updated frequently with helpful, relevant content directed to the home care consumer. Learn why—and how—here. It takes a combination of key elements to run a successful home care agency: high quality caregivers, an effective sales and marketing […]
Home Care Marketing Tips to Boost Referrals for Your Agency
Hopefully, as a home care agency owner, you realize that your agency’s website is your greatest tool to increase referrals, and should be the core foundation of your marketing strategy. And, combining traditional marketing techniques with interactive capabilities on your agency’s website allows you to more effectively attract those seeking home care services. The key […]
How to Best Say, “Thank You!” to Home Care Clients, Caregivers & Referral Partners
As a home care agency owner, you’re no doubt thankful for your clients, referral partners, and employees. But how often do you express your gratitude? It’s more important than you may realize. According to the 2016 Home Care Benchmarking report, past and current clients and their loved ones are the number one referral source for […]
