Now that spring is here, our thoughts are turned to growth. Flowers bursting forth with color. Sprouts peeking their heads through garden soil. And while this growth is natural, it also requires time and effort from the gardener. Like gardeners, home care agency owners sow time and effort into marketing and home care sales so […]
Marketing Tips
Marketing Home Health Care: Understand the SEO Terminology in Your Monthly Reports
Each month, your digital marketing provider shares detailed reports. The data appears to be meaningful. But are you really able to understand the SEO terminology and interpret all of the metrics? Our experts in marketing home health care have a quick glossary to help you get a better grasp on what your reports are revealing. […]
Look at Me Marketing: Marketing Tips for Home Care
We all take in information differently, but we have one thing in common: we are largely visual creatures. Just look at your Facebook newsfeed. Which posts draw you in more: those that are text only, or posts that contain bright, beautiful, and interesting images? The more your messages along with a visual representation of those […]
From the Pros in Marketing for Home Care Agencies: Emphasize Senior Socialization
Everyone needs a little “me time” now and then, the opportunity to be alone, enjoy some peace and quiet and relax. But what happens if that solitary time stretches on for days, weeks, or even months? As much as we might long for alone time when our lives are hectic and fast-paced, for older adults, […]
Home Health Marketing Tools and Tricks for Writing Caregiver Job Ads
All home care agencies are feeling the strain of attracting and retaining caregivers, and the pandemic has only heightened an already-existing caregiver shortage. How can you make sure that the time, effort and money you spend on recruiting brings about the results you need? One of the top home health marketing tools we recommend for […]
