The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, […]
Marketing Tips
Elder Care Marketing Solutions to Help Set Your Agency Apart
It’s no secret that the aging care industry is booming, and competition is fierce. When it comes to your home care agency, celebrating what makes your business unique is what will help set you apart from the crowd. In the in home care marketing world, these unique qualities are known as your differentiating factors, and […]
Using Google Ads for Effective Home Care Digital Marketing
Type any search term into Google and you automatically receive thousands of results. The digital marketing goal for any company is to appear as close to the top of the first page of search results as possible when people are seeking their services. A home care agency’s elder care marketing efforts can gain an advantage […]
Home Care Marketing Tips: The Warm and Fuzzy Approach to Sales
Picture walking into the bank. Your heels echoing with every step across the cool tile floor. The bank teller is shielded from you by thick plexiglass, requiring you to slide your transaction underneath, along with proper ID to confirm your identity. Now contrast that to searching for home care services. No one wants a cool, […]
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
