The home care market is more competitive now than ever before, so in order for home care agencies to be profitable, they need to provide multiple lines of business and revenue streams. One of the most effective home care marketing solutions to achieve growth is by accepting long-term care insurance (LTCI) and VA benefits. There […]
Private Duty Home Care Marketing Strategies to Help Families Choose Home Care
Dorothy says in The Wizard of Oz, “There’s no place like home,” a sentiment that we in the aging care industry agree wholeheartedly with. For seniors who have lived a lifetime in their homes, the thought of moving can feel like going to Mars, according to Cathy Cress, MSW, an author and expert in aging […]
