Are you looking for the best bargain for your agency’s website? Beware! Finding a good website designer and developer equates to a marathon runner shopping for the perfect running shoe. It’s no time to skimp on quality, because those shoes will need to help a runner go the distance. Our home care marketing experts have all too often received calls from home care companies that searched for a bargain and ended up with buyer’s remorse.
According to the Pew Internet and American Life Project, 78% of Internet users conduct product research online. This means your website stands a good chance of being your target audience’s first impression. And with such stiff competition, you know how crucial that first impression is! The last thing you want is a website that is hard to navigate, doesn’t create a fantastic impression within seconds, or is vulnerable to security risks at a time when website hacking has risen by 81 percent.
Here’s how to ensure the web professional you select will help you achieve your goals and prevent buyer’s remorse:
- Check out their portfolio. What kinds of websites have they created? Are they easy to navigate? Clean and not too busy? Do they grab your attention? Is the content relevant and clear, with prominent calls to action?
- Read reviews. Are they wowing their customers? Take it a step further if you’d like and contact those clients. Was the company easy to work with? Have they had any problems with their website? If so, how did the developer resolve those problems?
- Inquire about website upgrades and security. Will the company take care of security updates and website maintenance to protect your site from vulnerabilities to hacking?
- Find out the process for updating your site. Will you be able to add/edit content, images, and pages yourself?
Like a great pair of running shoes, your website is an investment that will help you go the distance. Have it done right the first time and prevent the cost of needing to have it redone later when you realize your website is the equivalent of off-brand, clearance shoes that cause you pain.
At MOST, our home care marketing experts can work with you to create or update a website that will draw in potential clients and caregivers alike. Contact us online or call us at 800.370.6580, for more home health care marketing tips and to get started on growing your business!