In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]
Home Care Marketing
Marketing Strategies for Home Care Agencies: Emphasize the Ability to Socialize
Everyone enjoys some solitary time now and then, but what if that “me time” stretched out for days, weeks, months, or even longer? The truth is, social connections keep us engaged and healthy, and are so crucial to those who spend a great deal of time alone. For seniors, isolation is, unfortunately, often a common […]
Home Care Marketing Ideas from the Fab Five
If you’re a fan of Queer Eye, you already know how the Fab Five, as the hosts of the show are known, performs astounding makeovers, designed with depth and meaning for each person. How could this approach be translated into marketing home care? The correlations are significant, and provide for some creative home care marketing […]
Using e-Newsletters to Attract Elder Care Marketing Referrals
Word travels fast, and in this age of email, text, and social media, it travels faster than ever. That’s excellent news for home care providers, because word of mouth remains one of the best referral sources for agencies. In fact, Home Care Pulse’s 2018 Home Care Benchmarking Study shows that word-of-mouth referrals from past and […]
Get Better Results from Marketing Home Health Care Services with High Quality Blogs
Managing a successful home care agency requires a lot of things – excellent caregivers, strong marketing and sales techniques, and of course – clients. Obtaining clients, however, can be a challenge for many agencies, even as the need for home care services continues to escalate. The key is knowing how and where potential home care […]
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