Home Care Marketing

In determining which home health marketing strategies will be most effective for your agency, it’s helpful to first consider what the biggest hurdle is to families choosing your home care services. According to Jennifer Gibson, RN, and the Senior Clinical Specialist at Axxess Technologies in Dallas, TX, it boils down to consumers and referral sources […]

Historically, health care in the U.S. has focused on addressing crises. For seniors, that could mean hospitalization from an illness, a chronic health condition, or an injury from falling. Unfortunately, once an older adult enters the hospital, a cycle of readmission can follow, with the senior getting better and being discharged, only to return as […]

Those seeking an appropriate in-home care solution have very likely completed their due diligence by asking for recommendations from friends and family members, researching online reviews for local home care providers, and perhaps even scheduling interviews with prospective home care agencies or individual caregivers before selecting the best fit for a senior loved one.

While rewarding, family members providing care for a loved one and helping that person age in place in the comfort of home can quickly become emotionally and physically drained, especially when the individual is facing end of life issues. And although the marketing emphasis of most home care agencies is on helping seniors to thrive […]

We all know that the home care industry is an incredibly competitive market, and it stands to reason: our growing aging population has an equally expanding need for elder care. To understand how to effectively sell home health care services and help your agency stand out from the crowd, you need to differentiate yourself to […]