One of the top home health marketing ideas we’re recommending now is the use of a Facebook pixel to boost social media marketing efforts. The Facebook pixel is a piece of code that is placed on your agency’s website, which collects data to help you better understand the actions your website visitors are taking take […]
Home Care Marketing
Home Care Marketing Tools: Ensuring HIPAA Compliance
Those who have been in the home care industry are well aware of HIPAA – the Health Insurance Portability and Accountability Act of 1996 – which sets national standards for protecting patients and their private health information. What you may not realize is that HIPAA also applies to home care marketing. The HIPAA Privacy Rule […]
Home Care SEO: Three Little SEO Tips & The Big Bad Google Wolf
The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, […]
Elder Care Marketing Solutions to Help Set Your Agency Apart
It’s no secret that the aging care industry is booming, and competition is fierce. When it comes to your home care agency, celebrating what makes your business unique is what will help set you apart from the crowd. In the in home care marketing world, these unique qualities are known as your differentiating factors, and […]
Home Care Marketing Tips: How to Design with User Emotions in Mind
Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed. If your agency’s website isn’t user-friendly, is cluttered or hard to read, or […]
