The home care market is more competitive now than ever before, so in order for home care agencies to be profitable, they need to provide multiple lines of business and revenue streams. One of the most effective home care marketing solutions to achieve growth is by accepting long-term care insurance (LTCI) and VA benefits.
There are several ways to locate and engage these types of clients. For long-term care insurance clients, join provider networks and network with insurance carriers to obtain direct referrals. You can also connect with your local VA office to let them know about your services and that they can refer clients to you.
You’ll also want to begin advertising that your services are available to LTCI and VA clients to reach clients directly. Ensure that your website and marketing materials clearly state that you accept these types of payments and can work with clients to help them utilize the benefits to which they are entitled.
It Starts With Training
Of course, if you’ve never accepted long-term care insurance or VA clients, you’ll need to learn the steps involved. We can help! Our Targeting LTCI and VA online training course covers:
- What long-term care insurance is
- How it’s different from other insurances
- Effective sales strategies
- Successful operations and how that improves the sales process
- Sales strategy around veteran sales efforts
- And more
This 2-hour course will help your team get prepared to confidently accept both long-term care insurance and VA benefits. Register for the Targeting LTCI and VA training session or contact MOST, the leading provider of home care marketing solutions, to find answers to your questions and to learn more about how we can help grow your business!