“Guaranteed #1 Page Ranking! Triple Your Website Traffic in Just 30 Days!” Have you received marketing calls or emails making promises such as these? If you’re struggling for effective home care marketing solutions and frustrated that your competitors seem to be getting more business than your agency, working with companies that make these types of promises may be tempting. Unfortunately, however, these promises are highly unrealistic. Our […]
Home Care Marketing Specialists Tip: Assess Your Competitors and Overcome Weaknesses
In the highly competitive world of aging care at home, successful home care agencies need to stand by not only offering a superior care experience, but also by making a stellar first impression. So how do you know if each inquiry that comes into your agency is being handled in the most professional and effective way possible? And, how can you truly set the bar […]
Overcoming Home Care Marketing Obstacles in a Time of Crisis
The need for home care is higher now than ever before, but that doesn’t mean an agency’s sales are through the roof. The sheer number of seniors flooding the marketplace has led to an equally large increase in the number of home care agencies opening up to meet the need for care. But with the […]
Reaching New Heights with Home Care SEO and PPC
Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through senior care SEO (search engine optimization) and PPC (pay-per-click). Determining when and how […]
Home Care Marketing Tip: Utilize Industry Changes to Discover New Growth for Your Agency
Paul Kusserow, President and Chief Executive Officer for Amedisys, is well aware of the growing pains and opportunities associated with changes in the aging care industry; specifically, the introduction of patient data grouping models (PDGM), and the influence of technology. Is your agency poised for new growth as a result?
