Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through SEO (search engine optimization) and PPC (pay-per-click). Determining when and how to use […]
Paul Kusserow, President and Chief Executive Officer for Amedisys, is well aware of the growing pains and opportunities associated with changes in the aging care industry; specifically, the introduction of patient data grouping models (PDGM), and the influence of technology. Is your agency poised for new growth as a result?
As we kick off a new business quarter, it’s the ideal time to think through a renewed home care marketing strategy. But how can you determine what kind of strategy will have the most impact and allow you to reach your goals?
As we’re in the peak of growing season, why not consider planting new marketing seeds and ensuring your agency has a plan to harvest success? Follow these tips to learn how to market home health care services in a way that will cultivate a stronger business, sprout success and enable your profits grow.
It’s in our nature to do whatever we can to make sure we’re getting the best price for our purchases; but there are certain circumstances when quality takes a front seat over cost: Choosing a wedding venue. Selecting the physician for heart replacement surgery. And most definitely, engaging the services of an in-home care provider […]