It’s no secret that home care is a highly competitive industry, but competition is a double-edged sword. On one hand, your competitors create a wider market and more care options for your potential clients. On the other hand, they give you the incentive to work harder to offer services so that you can not only […]
Social Media - ROI means Relevancy on the Internet!
Feeling a bit stagnant in your marketing efforts – and results? These fresh, new home health care marketing ideas and tips may be just the jumpstart your agency needs; and all it takes is spreading a little love to those in need of your services through helpful content marketing. Try these tips for starters: Rethink […]
In show business, the spotlight shows the audience where to focus their attention when looking at a crowded stage of actors. When employing strategies for your home care agency marketing plan, the same principles apply, requiring agency owners to seek out the eye of their target audience and grab their attention. While you may not […]
Everyone enjoys some solitary time now and then, but what if that “me time” stretched out for days, weeks, months, or even longer? The truth is, social connections keep us engaged and healthy, and are so crucial to those who spend a great deal of time alone. For seniors, isolation is, unfortunately, often a common […]
Word travels fast, and in this age of email, text, and social media, it travels faster than ever. That’s excellent news for home care providers, because word of mouth remains one of the best referral sources for agencies. In fact, Home Care Pulse’s 2018 Home Care Benchmarking Study shows that word-of-mouth referrals from past and […]