In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: caregiver recruitment? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are our […]
Home Health Marketing Ideas: Assess Your Agency’s Online Presence
As we discussed in our previous blog post, word-of-mouth referrals are increasingly incorporating online reviews into their decision-making process. As a result, it’s important to make sure your home health marketing ideas include an assessment of your agency’s online presence. Checking through these six areas is a great place to start. Your Website: Is your […]
Homecare Marketing Strategies for Word-of-Mouth Referrals Need to Include Your Online Reputation
Not that long ago, a recommendation from a medical professional, social worker, discharge planner, or friend was enough for consumers. Since these recommendations were provided by people who were trusted, their endorsement of a company offered all the assurance needed that their services would be exceptional. Although word-of-mouth referrals are still important, more and more […]
Home Health Marketing Ideas: The Facebook Pixel
One of the top home health marketing ideas we’re recommending now is the use of a Facebook pixel to boost social media marketing efforts. The Facebook pixel is a piece of code that is placed on your agency’s website, which collects data to help you better understand the actions your website visitors are taking take […]
Home Care Marketing Tools: Ensuring HIPAA Compliance
Those who have been in the home care industry are well aware of HIPAA – the Health Insurance Portability and Accountability Act of 1996 – which sets national standards for protecting patients and their private health information. What you may not realize is that HIPAA also applies to home care marketing. The HIPAA Privacy Rule […]
