While rewarding, family members providing care for a loved one and helping that person age in place in the comfort of home can quickly become emotionally and physically drained, especially when the individual is facing end of life issues. And although the marketing emphasis of most home care agencies is on helping seniors to thrive […]
We all know that the home care industry is an incredibly competitive market, and it stands to reason: our growing aging population has an equally expanding need for elder care. To understand how to effectively sell home health care services and help your agency stand out from the crowd, you need to differentiate yourself to […]
For many seniors and their families, the prospect of hiring a home care provider is frightening. And with so much competition in the industry, it’s crucial not to do anything that might further scare away potential clients. One thing many home care agencies don’t pay enough attention to, or overlook completely, is something that can […]
Consumers seeking a home care agency for a senior loved one can quickly become overwhelmed with the sheer number of options available – making it crucially important for your agency to focus on marketing home healthcare services in a way that speaks clearly to those in need of care.
In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]