For many seniors and their families, the prospect of hiring a home care provider is frightening. And with so much competition in the industry, it’s crucial not to do anything that might further scare away potential clients. One thing many home care agencies don’t pay enough attention to, or overlook completely, is something that can […]
Consumers seeking a home care agency for a senior loved one can quickly become overwhelmed with the sheer number of options available – making it crucially important for your agency to focus on marketing home healthcare services in a way that speaks clearly to those in need of care.
In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only […]
Everyone enjoys some solitary time now and then, but what if that “me time” stretched out for days, weeks, months, or even longer? The truth is, social connections keep us engaged and healthy, and are so crucial to those who spend a great deal of time alone. For seniors, isolation is, unfortunately, often a common […]
If you’re a fan of Queer Eye, you already know how the Fab Five, as the hosts of the show are known, performs astounding makeovers, designed with depth and meaning for each person. How could this approach be translated into marketing home care? The correlations are significant, and provide for some creative home care marketing […]