As the saying goes, you can lead a horse to water, but you can’t make him drink. You can implement all of the best home care marketing tips, but when those calls start coming in, is your staff equipped to respond to them with kindness, warmth, compassion, and knowledge? One way to find out is […]
Marketing Tips
Homecare Marketing Strategies: Grabbing the Spotlight to Attract More Clients
So, your agency provides an outstanding service, and you are ready to tell your story to start bringing more business through the front door. With so much competition in the industry, how are you going to get the attention of those who need your services? In the entertainment industry, the spotlight tells you where to […]
Home Health Care Marketing Ideas: Strengthen Case Manager Relationships
Now is the perfect time to consider new tactics to grow your agency in the coming year. One of our top home health care marketing ideas is to focus some attention on nurturing your case manager relationships. Case managers work closely with those who are being discharged from the hospital, and their family members. A […]
Home Care Marketing Solutions: Recruiting Through Marketing
In your planning for 2022, have you starting thinking through new strategies for that ever-important focus: caregiver recruitment? As part of our recommended home care marketing solutions, we encourage home care agency owners to incorporate some of the same digital marketing strategies used for attracting client and referral sources in recruiting efforts. Following are our […]
Home Health Marketing Ideas: Assess Your Agency’s Online Presence
As we discussed in our previous blog post, word-of-mouth referrals are increasingly incorporating online reviews into their decision-making process. As a result, it’s important to make sure your home health marketing ideas include an assessment of your agency’s online presence. Checking through these six areas is a great place to start. Your Website: Is your […]