The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, […]
Using Google Ads for Effective Home Care Digital Marketing
Type any search term into Google and you automatically receive thousands of results. The digital marketing goal for any company is to appear as close to the top of the first page of search results as possible when people are seeking their services. A home care agency’s elder care marketing efforts can gain an advantage […]
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
Applying Aristotle’s Persuasion Tactics to Home Care Marketing Solutions
The crowded home care industry offers consumers a plethora of options when it comes to finding a care solution for a loved one. For home care marketing materials and sales to be effective, persuasion is key. Yet persuasion involves much more than simply delivering rehearsed responses to inquiry questions. It’s about establishing trust with potential […]
Private Duty Home Care Marketing Strategies to Help Families Choose Home Care
Dorothy says in The Wizard of Oz, “There’s no place like home,” a sentiment that we in the aging care industry agree wholeheartedly with. For seniors who have lived a lifetime in their homes, the thought of moving can feel like going to Mars, according to Cathy Cress, MSW, an author and expert in aging […]
