Type any search term into Google and you automatically receive thousands of results. The digital marketing goal for any company is to appear as close to the top of the first page of search results as possible when people are seeking their services. A home care agency’s elder care marketing efforts can gain an advantage in that race through Google Ads – also known as PPC advertising.
What Are Google Ads?
Google Ads allow a business to pay a monthly fee to place an advertisement on Google. A fee is charged only when someone clicks on the ad. Google Ads are the first results seen by consumers, appearing at the top of the page before any organic listings. Google Ads contain a headline, a description and a URL. The biggest difference from organic listings, other than placement, is that a Google Ad will show the word “Ad” before the URL of the company.
The Benefits of Google Ads in Elder Care Marketing
In any crowded industry, it’s crucial to distinguish your business from your competitors. Google Ads are one aspect of a comprehensive elder care marketing plan that can help increase the qualified leads you receive. Home care agencies can target Google Ads to either consumers or job seekers.
Including Google Ads in your overall marketing strategy can help your agency get to the top of search results faster than SEO alone. Investing in both Google Ads and SEO is a wise strategy for new home care agencies or new websites.
To get started on adding Google Ads or organic SEO services to your home care digital marketing plan, call the award-winning team of home care marketing and sales experts at MOST today at 800.370.6580, or complete our simple online contact form.