The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, but the story can help you understand how to market to seniors online using effective home care SEO tactics.
Consider first black hat SEO. These tactics can be compared to building your SEO house out of straw. You might see lots of results quickly, but we all know what happened to the little pigs’ first house. Similarly, the big bad Google Wolf is prepared to blow down websites that use black hat SEO strategies, such as link building schemes that use lots of unnatural links intended to manipulate Google search results. Beware: There are lots of scams out there that try to lure you into building an SEO house out of straw. Don’t be fooled!
Next, we look at an SEO house built with sticks – or, built around only pay-per-click ads. This house is definitely sturdier than the straw/black hat SEO house, as it uses legitimate tactics, and pay-per-click ads do bring in results. However, once you stop paying, your house of sticks is obliterated.
The key to building a sturdy SEO house is a strong home care SEO strategy by experts who understand all of the latest white-hat tactics. It may take a little longer to see results, but a professionally thought-out strategy will stand up to Google’s tests and algorithm changes, and the ultimate reward will be results accumulated over time rather than disappearing altogether.
At MOST, our home care SEO team is comprised of experienced, certified professionals who specialize in helping home care agencies’ websites reach more of their intended audience. Call our home care marketing specialists today at 800.370.6580 to learn more.