Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component.
One way to let consumers know about the health care benefits of home care is through education on an agency’s role in seniors’ transitions from hospital to home. Home care agencies should be promoting the benefits of care and recovery at home. For instance, think of a patient who was hospitalized multiple times in the course of a year due to congestive heart failure. How can home care help this patient at home? A patient with a chronic condition can be educated on why lifestyle changes are crucial. Healthy meal planning and preparation, encouragement and motivation to engage in exercise programs, and medication reminders are just several ways to help optimize this patient’s health.
Not only that, but a patient in this situation is usually happier when choosing home care. The patient is more compliant with medical restrictions and instructions, which decreases the chance of re-hospitalization.
Looking forward, Cisneros sees continued opportunities for home care to be the care delivery forum of the future. In-home care saves patients both time and money, and is simply a more comfortable option over rehabilitation care in a facility.
Effective marketing strategies for home care agencies around the ability to help avoid re-hospitalizations and ensure comfort, safety, and recovery at home is key. Partner with MOST from corecubed for award-winning marketing and sales solutions, and increase your reach to those who need to learn about the services you provide. Contact us any time at 800.370.6580 for more information on the benefits of our home care marketing tools.
