Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed. If your agency’s website isn’t user-friendly, is cluttered or hard to read, or […]
Content Marketing - High-Quality, SEO-friendly Aging Care Content
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
Private Duty Home Care Marketing Strategies to Help Families Choose Home Care
Dorothy says in The Wizard of Oz, “There’s no place like home,” a sentiment that we in the aging care industry agree wholeheartedly with. For seniors who have lived a lifetime in their homes, the thought of moving can feel like going to Mars, according to Cathy Cress, MSW, an author and expert in aging […]
Helping Our Clients Shine with Award-Winning Home Care SEO and Marketing!
We’re honored to announce our recent winning of twelve National Mature Media Awards℠, recognizing the best marketing, communications, educational materials, and programs for seniors throughout the U.S. Winners were selected by a panel of judges from across the country with years of experience and expertise in the aging market industry. Gold Award recipients (including us!) […]
Top Marketing Ideas to Maximize Home Care Email Campaigns
With fewer chances to meet face-to-face as a result of the pandemic, it’s critical for home care agencies to try innovative, digital home care marketing ideas. When it comes to marketing home health care services, one key digital tool to be sure not to overlook is home care email campaigns. To ensure you’re maximizing your […]