MOST For Your Marketing

Call us: 800.370.6580 x3
Join us on Facebook Follow us on Twitter Find us on LinkedIn Find us on YouTube
  • Home
  • What Is It?
  • How It Works
  • Why MOST?
  • Affordability
  • Remarkable Results
  • Blog
  • Contact Us

July 14, 2021 By Marissa Snook

Home Care Marketing Tips: How to Design a User-Friendly Website for Marketing a Home Care Business

Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed.

If your agency’s website isn’t user-friendly, is cluttered or hard to read, or doesn’t meet accessibility standards, users can quickly become frustrated and abandon your site before finding the information they need.

The following user-friendly website design tips can help prevent this from happening:

  • Let Users Control Text Size: Allow users to adjust text size on your site with simple controls that are clearly visible and easy to use.
  • Make Navigation Easy: Links and buttons need to be easy for users to see and click, regardless of the type of device they are using to browse your site.
  • Design for Trust: Every interaction a potential client has with your website is a chance to gain his or her trust. It’s important to routinely perform audits of your site to ensure your content is up to date, that there are no broken or duplicate links, and to make sure your site meets current accessibility best practices.

Designing a website for a home care consumer audience takes a carefully thought-out design process that considers the emotional state of users. It’s also a great opportunity for your agency to market the services that will benefit aging adults and their families.

Working with aging care marketing specialists, like our team at MOST, can help ensure that your agency has a compelling, intuitive, and user-friendly website design to help build trust with your potential clients. Contact us today at 800.370.6580, to learn more about our effective strategies for marketing a home care business!

Filed Under: Content Marketing, Home Care Marketing, Marketing Tips

Search

Affordability

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

WHAT IS IT?

  • Affordability
  • How It Works
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

HOW IT WORKS

  • Affordability
  • What Is It?
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

WHY MOST?

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

Remarkable Reults

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning
Watch The Video

Download the PDF

Homecare Agency Marketplace

Tags

Blogging Branding Caregiver Job Advertising Coronavirus COVID-19 Effective Home Care Sales elder care marketing elder care marketing solutions Email Marketing Google Ads Home Care Clients Home Care Inquiries homecare marketing Home Care Marketing Ideas Home Care Marketing Strategies home care marketing tips Home Care Sales Home Care Services marketing for home health care services marketing home health care marketing ideas for care homes Pandemic PPC Professional Blogs Referral Sources Reputation Management Search Engine Optimization senior care marketing Social Seniors Website Services

Quick Links

  • Why MOST?
    • Home Care Marketing Is Different
    • Industry Expert Webcasts
    • Your Marketing Partner
    • Client Satisfaction
    • Affordability
    • Award-Winning
  • What Is It?
    • How It Works
    • Recipe For Success
    • Remarkable Results
    • Affordability
    • Award-Winning
    • Portfolio
  • Market Home Care
  • corecubed

Contact Us

corecubed marketing solutions
  • 800.370.6580 x3
  • MOST c/o corecubed
  • 700 Pole Creasman Road
  • Asheville, NC 28806

Copyright © 2023 · Executive Pro Theme on Genesis Framework · WordPress · Log in