In show business, the spotlight shows the audience where to focus their attention when looking at a crowded stage of actors. When employing home care marketing strategies, the same principles apply, requiring agency owners to seek out the eye of their target audience and grab their attention. While you may not have a physical stage in front of your audience, you do have a variety of platforms to use to promote your business:
- Social media. Through regular, ongoing contact that is informative, entertaining, thought-provoking, or useful, you have the ability to call attention to your agency and grab the interest of your followers. Sharing educational resources and showcasing your agency as the industry expert will ensure your name stays top of mind when a care need presents.
- Email campaigns. As with social media, the key is regular, ongoing touches to your target audience. You can go into greater detail about industry news, developments within your agency, and special sales or promotions your clients can take advantage of.
- Website/marketing materials. On your website and in your marketing materials, tell the story of your agency, how you have differentiated yourself from the competition, and why you are the best choice for your potential customers. If you’re providing little more than a phone number and a cookie-cutter listing of services, you are wasting your time spent on stage. It must be dynamic, engaging, interesting, and informative. For many people, this will be the first time they see your performance, and it needs to reflect what makes you great.