Feeling a bit stagnant in your marketing efforts – and results? These fresh, new home health care marketing strategies and ideas may be just the jumpstart your agency needs; and all it takes is spreading a little love to those in need of your services through helpful content marketing. Try these tips for starters:
- Rethink social media. Social media isn’t just for sharing news and information about your own agency; it should be about community interaction. Use your social media platforms to share a glowing review of a local business that might serve as a good referral source. Follow their social media pages, provide positive comments on their posts, share their posts with your followers, etc.
- Help your referral sources rather than simply asking for their business. Your referral sources are more likely to respond favorably to someone who wants to help them over someone who is just trying to get something from them. Find out what questions they get asked most often by their clients, and provide them with a branded informational flyer that answers those questions so your referral sources can easily pass the flyer along to their clients.
- Educate your community. Community speaking engagements provide a great opportunity to not only share your expertise about senior care issues, but to provide information that many in your community need to know. Get in touch with area churches, senior centers, hospitals, and even the local news station and offer to host a class or workshop on an important aging care topic, such as helpful tips for family caregivers, senior exercise, home modifications, Alzheimer’s, etc.
Doing good for those in your community enhances your reputation, positions you as the expert in aging care, and sheds a positive light on your agency. Spending time and effort for the benefit of others shows your clients, potential clients and referral sources that you truly care about those around you.
Of course, implementing any new home health care marketing strategies requires something that can be hard to come by for busy agency owners: time. The good news, however, is that the home health care marketing experts at MOST are on hand to help you identify and implement new marketing strategies. Contact us at 800.370.6580, x3 to get started!