It’s no secret that home care is a highly competitive industry; but competition is a double-edged sword. On one hand, your competitors create a wider market and more care options for your potential clients. On the other hand, they give you the incentive to work harder to offer services so that you can not only attract more clients, but keep the clients you have satisfied and loyal to your agency.
Here are just a few things to consider about your competition when creating or updating your home care agency marketing plan:
- Make your website better. Having a professional, easy-to-navigate website with helpful content is vital. Review some of your competitors’ sites. What’s your first impression? Can you find the information you’d need if you were searching for care? Are there calls to action on every page? Are the images and content high-quality? Now, how do they stack up against YOUR website?
- Be sure to blog. If you’re blogging, make sure you’re doing so on a regular basis and that the content provides the information your target audience wants to know. Read your competitors’ blogs, and check how often they’re updated. No time to blog? No problem if you’re a MOST client!
- Stay social. Social media remains uncharted territory to many home care agencies, but a quick look at your competitors’ presence can help you better strategize your own social media efforts.
Evaluating your competitors’ marketing can help you determine your own marketing flaws, as well as your strengths. Utilize that information to your advantage in your home care agency marketing plan. For help with strategizing and implementing stellar home care marketing ideas, contact the aging care experts at MOST! Call us at 800.370.6580, x3, to learn more.