One of the top home health marketing ideas we’re recommending now is the use of a Facebook pixel to boost social media marketing efforts. The Facebook pixel is a piece of code that is placed on your agency’s website, which collects data to help you better understand the actions your website visitors are taking take when they interact with your Facebook ads.
The purpose of Facebook ads is typically to encourage potential clients to visit your website or a landing page. When someone visits your site and takes an action, such as submitting a contact form, the Facebook pixel reports that action, allowing you to confirm how the person found your site. You can also reach this person again by using a custom audience.
A Facebook pixel:
- Confirms that your ads are shown to the right people. The pixel can help you find new clients or identify those who have visited a specific page or taken a certain action on your agency’s website.
- Drives sales. The pixel allows you to set up automatic bidding to reach those who are most likely to take a desired action.
- Measures results. The Facebook pixel provides a better understanding of the effectiveness of your ads by measuring the actions taken when they are seen.
Not only that, but as your ads drive more conversions on your website, Facebook learns who is likely to take certain actions and then delivers the ads to those individuals.
Setting up a Facebook pixel on your website isn’t hard to do, but it can be confusing if you’re not especially website-savvy. Our home care marketing experts are here to help! Just give our MOST team a call at 800.370.6580 to get started, or fill out our online contact form and we’ll be in touch with you right away.
