MOST For Your Marketing

Call us: 800.370.6580 x3
Join us on Facebook Follow us on Twitter Find us on LinkedIn Find us on YouTube
  • Home
  • What Is It?
  • How It Works
  • Why MOST?
  • Affordability
  • Remarkable Results
  • Blog
  • Contact Us

September 19, 2018 By Marissa Snook

Home Care Is Preventative Care: Showcase the Benefits in Your Home Health Marketing Strategies

Signs saying Illness and Wellness
Learn how to best let others know that home care is preventative care

In America, health care has historically functioned in a reactive, crisis format. For seniors, that may mean a hospitalization from an illness, a chronic health condition, or a fall. And sadly, once an older adult comes into the hospital for treatment, a cycle of readmission can follow, with the senior recovering and being discharged, only to return with a complication, and so the cycle goes.

But we in the home care industry know that professional in-home care services can allow us to approach health care from a preventative mindset and actually break this readmission cycle. As Matt Hansen, DPT, General Manager of Homespire Health points out, in a traditional hospital or clinic setting, the health care professional can only address the health crisis based upon the information the patient provides. In-home care looks at the situation holistically, allowing seniors to recover and remain in the comfort of home and reduce the risk of readmissions.

When a senior receives home care services, caregivers not only address his or her immediate health need, but can see and work to remedy factors that could contribute to the need for readmission. For instance, if the senior has diabetes, the caregiver can monitor the types of foods kept in the home and ensure healthy eating habits. If the senior is recovering from a fall, the caregiver can enhance basic safety around the home, such as through eliminating throw rugs, adding grab bars, and moving furniture to help make navigating the home safer.

One driving principal for Hansen within the home care industry is the 7 essential elements of wellbeing. These include the vital components people need to live life to the fullest and should be utilized as a guide in creating a plan of care that will meet seniors’ needs proactively and with a preventative mindset:

  1. Health and wellness
  2. Home and safety
  3. Personal identity
  4. Social supports
  5. Finances
  6. Thinking and memory
  7. Purpose and passion

In Hansen’s opinion, purpose and passion are the most essential components of an in-home care plan. When a senior’s care team understands what sparks a senior’s passion, it’s easier to help the senior remain engaged in life while maintaining safety.

Do your home health marketing strategies reach seniors and their families with the message that your services can aid in breaking the cycle of recurring hospital readmissions? If not, why not engage the services of the professional homecare marketing team at MOST to ensure you’re reaching your target audience with the messages that will resound with them the best?

We have decades of experience in helping home care agencies stand out in the crowded marketplace, and would love to help your agency shine! Contact us online  any time or call 800.370.6580, x3, to learn more.

Filed Under: Content Marketing, Home Care Marketing, Marketing Tips

Search

Affordability

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

WHAT IS IT?

  • Affordability
  • How It Works
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

HOW IT WORKS

  • Affordability
  • What Is It?
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

WHY MOST?

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

Remarkable Reults

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning
Watch The Video

Download the PDF

Homecare Agency Marketplace

Tags

Blogging Branding Caregiver Job Advertising Coronavirus COVID-19 Effective Home Care Sales elder care marketing elder care marketing solutions Email Marketing Google Ads Home Care Clients Home Care Inquiries homecare marketing Home Care Marketing Ideas Home Care Marketing Strategies home care marketing tips Home Care Sales Home Care Services marketing for home health care services marketing home health care marketing ideas for care homes Pandemic PPC Professional Blogs Referral Sources Reputation Management Search Engine Optimization senior care marketing Social Seniors Website Services

Quick Links

  • Why MOST?
    • Home Care Marketing Is Different
    • Industry Expert Webcasts
    • Your Marketing Partner
    • Client Satisfaction
    • Affordability
    • Award-Winning
  • What Is It?
    • How It Works
    • Recipe For Success
    • Remarkable Results
    • Affordability
    • Award-Winning
    • Portfolio
  • Market Home Care
  • corecubed

Contact Us

corecubed marketing solutions
  • 800.370.6580 x3
  • MOST c/o corecubed
  • 700 Pole Creasman Road
  • Asheville, NC 28806

Copyright © 2023 · Executive Pro Theme on Genesis Framework · WordPress · Log in