For many seniors and their families, the prospect of hiring a home care provider is frightening. And with so much competition in the industry, it’s crucial not to do anything that might further scare away potential clients. One thing many home care agencies don’t pay enough attention to, or overlook completely, is something that can send customers running – design.
The elder care marketing team at MOST shares the following key design don’ts:
- Don’t instill fear. Families searching for home care services have enough on their minds already. They don’t need the additional stress of guilt tactics to persuade them to buy your services. Instead, help them solve their problems with helpful, educational content.
- Don’t oversell. When it comes to design, home care agencies often try to stuff as much text as possible onto their website, but statistics show that people skim and scan content online, avoiding big chunks of text. So if your website looks more like a novel, you’re likely scaring away your potential customers.
- Don’t skimp on proofing. As we’ve all fallen into the habit of texting, the art of grammar may have taken a backseat in much of our communications. But when it comes to showcasing your professionalism on a website, poor grammar still speaks volumes. Misspelled words, incorrect punctuation, and poor writing on your website leads visitors to wonder: if you can’t write, spell, or punctuate properly, is the care you provide equally poor in quality?
At MOST, our elder care marketing experts are not only highly experienced in the home care industry, but we take pride in our high quality design and content creation, allowing our customers to showcase their services in a way that truly shines. Contact us online or call 800.370.6580, x3, to learn more about marketing your home care business!