So, your agency provides an outstanding service, and you are ready to tell your story to start bringing more business through the front door. With so much competition in the industry, how are you going to get the attention of those who need your services?
In the entertainment industry, the spotlight tells you where to focus your attention when looking at a crowded stage. The most important performers are in the center of the stage, with the camera focused in and spotlight trained. You know who to pay attention to. In home care, the same principles apply, but you have to seek out the attention of your target market to ensure they choose you for their home care needs.
Consider how you’re utilizing these home care marketing strategies:
- Social media. Use social media as a teaser to bring your target audience towards the main stage. You capture the attention of your potential clients with daily contact that is informative, entertaining, thought-provoking, or useful. Grab the spotlight by showing them what an expert your agency is, your differentiating factors, and providing them with helpful tips they can use immediately. Then, make use of their valuable time by driving them straight to your main stage with links to your website.
- Email campaigns. These regular touches provide the opportunity for a longer conversation than on social media, but serve a similar role. You can go into greater detail about industry news, developments within your agency, and exciting promotions your clients can take advantage of. Again, drive these contacts back to your website where they can learn more.
- Your agency’s website. On your website, you can go into great detail telling the story of your agency and why you are the ideal choice for your potential clients. If your website offers nothing more than a phone number and generic text, you are wasting your time. It must be dynamic, engaging, interesting, and informative. For many people, this will be the first opportunity for them to learn about you, and it needs to reflect what makes you great. This is your big moment in the spotlight and you have to make the most of it.