Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed. If your agency’s website isn’t user-friendly, is cluttered or hard to read, or […]
Marketing Tips
Using Google Ads for Effective Home Care Digital Marketing
Type any search term into Google and you automatically receive thousands of results. The digital marketing goal for any company is to appear as close to the top of the first page of search results as possible when people are seeking their services. A home care agency’s elder care marketing efforts can gain an advantage […]
Home Care Marketing Tips: The Warm and Fuzzy Approach to Sales
Picture walking into the bank. Your heels echoing with every step across the cool tile floor. The bank teller is shielded from you by thick plexiglass, requiring you to slide your transaction underneath, along with proper ID to confirm your identity. Now contrast that to searching for home care services. No one wants a cool, […]
Marketing Strategies for Home Care Agencies: Accentuating Health Benefits of Home Care
Health care is changing, and Arnie Cisneros, president of Home Health Strategic Management, sees this as an opportunity for the home care industry position itself as the means for seniors to improve health outcomes. Effective marketing strategies for home care agencies will be a key component. One way to let consumers know about the health […]
Applying Aristotle’s Persuasion Tactics to Home Care Marketing Solutions
The crowded home care industry offers consumers a plethora of options when it comes to finding a care solution for a loved one. For home care marketing materials and sales to be effective, persuasion is key. Yet persuasion involves much more than simply delivering rehearsed responses to inquiry questions. It’s about establishing trust with potential […]