Your target audience for home care marketing– adult children of seniors in need of home care services – is likely incredibly overwhelmed with not only the needs of their aging parents, but those of their children, career, and home; leaving little time for socialization. Yet maintaining social ties is crucial for all of us. Research has shown that isolated mice had an increased risk of developing cancerous tumor growths. Other studies have concluded that isolation is as serious as smoking and obesity in terms of health risks.
Considering the needs of the family caregiver provides your agency with another slant in marketing home care services – showing them that being a family caregiver is often isolating, leading to poor health, and outlining how home care benefits not only seniors, but the caregivers themselves. It allows for a lessening of their innate feelings of guilt, which is a huge factor in why family caregivers make the unhealthy choices they make.
The benefits of in-home care are documented in a recent Stanford Center on Longevity and Standard Psychology Department study, in conjunction with ClearCare and Comfort Keepers, which gauged the social connectedness of family caregivers:
- 66% of sandwich generation family caregivers with loved ones receiving home care services are enjoying “meaningful interactions with friends” – much higher than for the overall population of this age group.
- Higher levels of emotional wellbeing were also reported by family caregivers utilizing home care services, in spite of their own stress level of providing care.
As Geoff Nudd, CEO of ClearCare states, “These findings provide us with invaluable insight and implications into how the power of home care can improve lives.”
At MOST, we’re strong supporters of in-home care, and our expert elder care marketing team helps home care agencies more effectively promote their services, allowing families to discover the many benefits that result from a professional home care partnership. Contact us to learn more!