MOST For Your Marketing

Call us: 800.370.6580 x3
Join us on Facebook Follow us on Twitter Find us on LinkedIn Find us on YouTube
  • Home
  • What Is It?
  • How It Works
  • Why MOST?
  • Affordability
  • Remarkable Results
  • Blog
  • Contact Us

October 18, 2017 By Marissa Snook

Home Care Marketing Tip: Help Family Caregivers Find Time to Socialize

home care marketing
Let the elder care marketing experts at MOST help you reach family caregivers and seniors in new and interesting ways.

Your target audience for home care marketing– adult children of seniors in need of home care services – is likely incredibly overwhelmed with not only the needs of their aging parents, but those of their children, career, and home; leaving little time for socialization. Yet maintaining social ties is crucial for all of us. Research has shown that isolated mice had an increased risk of developing cancerous tumor growths. Other studies have concluded that isolation is as serious as smoking and obesity in terms of health risks.

Considering the needs of the family caregiver provides your agency with another slant in marketing home care services – showing them that being a family caregiver is often isolating, leading to poor health, and outlining how home care benefits not only seniors, but the caregivers themselves. It allows for a lessening of their innate feelings of guilt, which is a huge factor in why family caregivers make the unhealthy choices they make.

The benefits of in-home care are documented in a recent Stanford Center on Longevity and Standard Psychology Department study, in conjunction with ClearCare and Comfort Keepers, which gauged the social connectedness of family caregivers:

  • 66% of sandwich generation family caregivers with loved ones receiving home care services are enjoying “meaningful interactions with friends” – much higher than for the overall population of this age group.
  • Higher levels of emotional wellbeing were also reported by family caregivers utilizing home care services, in spite of their own stress level of providing care.

As Geoff Nudd, CEO of ClearCare states, “These findings provide us with invaluable insight and implications into how the power of home care can improve lives.”

At MOST, we’re strong supporters of in-home care, and our expert elder care marketing team helps home care agencies more effectively promote their services, allowing families to discover the many benefits that result from a professional home care partnership. Contact us to learn more!

Filed Under: Home Care Marketing, Marketing Tips Tagged With: Home Care Services

Search

Affordability

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

WHAT IS IT?

  • Affordability
  • How It Works
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

HOW IT WORKS

  • Affordability
  • What Is It?
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

WHY MOST?

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

Remarkable Reults

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning
Watch The Video

Download the PDF

Homecare Agency Marketplace

Tags

Blogging Branding Caregiver Job Advertising Coronavirus COVID-19 Effective Home Care Sales elder care marketing elder care marketing solutions Email Marketing Google Ads Home Care Clients Home Care Inquiries homecare marketing Home Care Marketing Ideas Home Care Marketing Strategies home care marketing tips Home Care Sales Home Care Services marketing for home health care services marketing home health care marketing ideas for care homes Pandemic PPC Professional Blogs Referral Sources Reputation Management Search Engine Optimization senior care marketing Social Seniors Website Services

Quick Links

  • Why MOST?
    • Home Care Marketing Is Different
    • Industry Expert Webcasts
    • Your Marketing Partner
    • Client Satisfaction
    • Affordability
    • Award-Winning
  • What Is It?
    • How It Works
    • Recipe For Success
    • Remarkable Results
    • Affordability
    • Award-Winning
    • Portfolio
  • Market Home Care
  • corecubed

Contact Us

corecubed marketing solutions
  • 800.370.6580 x3
  • MOST c/o corecubed
  • 700 Pole Creasman Road
  • Asheville, NC 28806

Copyright © 2023 · Executive Pro Theme on Genesis Framework · WordPress · Log in