Research is in, and the results are clear: aging in the U.S. is surpassing our ability to provide needed care. The Home Care Association of America’s report, “Caring for American’s Seniors: The Value of Home Care,” shares that an incredible 56 million Americans will reach the age of 65 or older by 2020, and within the next 30 years, will explode to as many as 84 million. To add to that challenge, 70% of seniors will, at some point, require some type of daily living assistance.
So, who’s going to cover these care needs? If you’re a professional home care agency, the answer is…you! The HCAOA’s report tells us further that 90% of seniors want to remain at home as long as possible.
The challenge for home care agencies is two-fold:
- Attracting and retaining top quality caregivers
- Standing out and being found in the sea of in-home caregiving competitors
Here’s where we can help. The MOST program offers home care agencies a full library of professional, award-winning home care agency marketing plan materials that provide consumers and referral sources with the crucial information they’re seeking to make the best care decision for seniors, as well as recruitment and retention materials and so much more – keeping your agency top of mind so that when a need arises, it’s your agency they think of first.
Call us at 800.370.6580, x3, or complete our simple online contact form to view a webcast, schedule a live demo, or ask us any questions about how partnering with MOST can help improve your home care agency marketing plan and boost your agency’s reach to both top quality caregivers and those in need of care!