Selling home care services is far different from selling, say, a new car. Who doesn’t get excited about the prospect of sinking into the driver’s seat of a brand new car for the first time, reveling in that wonderful new car smell, testing out all the cool new gadgets, and marveling at the odometer that has yet to reach double digits!
Emotions are a pendulum swing in the opposite direction when it comes time to shop for in-home care. The stigma of frailty and loss of independence associated with the need for help causes many seniors and their families to put off even thinking about home care until there’s suddenly a critical, immediate need.
So, what’s the best way to develop home care marketing strategies and show the world how wonderful your services are when they’re not in a state of mind to even consider them?
- View home care through the senior’s eyes. No one wants to feel “old.” It’s important to try to convey the many positives in-home care provides: enhanced safety and independence, improved quality of life, etc.
- Test the quality of your services firsthand. See for yourself whether your agency – and your competitors – are truly providing high quality customer service through mystery shopping. (If you’re unsure how to go about this, we can help!)
- Change your image. Make sure your brand reflects today’s generation of older adults and their lifestyles. Replace those photos of very old, frail people in wheelchairs with more vibrant, inspiring images. (Again – we can help!)
Providing your target market with ongoing, truly helpful resources is a great way to stay top of mind, so that when there’s a home care need, your agency is the one that seniors, families, and referral sources know they can turn to and trust. Contact us for more home care marketing tools and to learn how the MOST program can help you implement innovative home care marketing strategies and effortlessly help your agency stand out and be remembered!
