At MOST, we’re always inspired to share new home health marketing ideas with our clients, and to offer information to help further the betterment of the aging care industry as a whole. To that end, we’ve compiled some reading recommendations from some of our team members and home care agency clients.
Grab a cup of coffee and settle in with these great reads:
- How to Say It to Seniors: Closing the Communication Gap with Our Elders, by David Solie (suggested by Tim Murray, CEO and Co-Founder, Aware Senior Care): Find valuable insights and tools to alleviate multigenerational communication roadblocks that are prevalent when relating to seniors.
- Elderhood, by Louise Aronson (suggested by Amy Selle, Vice President of corecubed): With our current increased lifespan, most of us will spend more of our lives as seniors than as children. The author helps us rethink how we define aging, instilling hope.
- Ambiguous Loss: Learning to Live with Unresolved Grief, by Pauline Boss (suggested by Kathryn Rogers, Executive Director, Absolute Companion Care): For anyone struggling with grief without closure, the author offers strategies to ease the pain and work through painful emotions.
- Live Long, Die Short: A Guide to Authentic Health and Successful Aging, by Roger Landry, MD (suggested by Sybll Romley, Corporate Executive Director, Briggs Home Care): Readers are encouraged to evaluate their health through a “Lifestyle Inventory,” and then utilize tips for successful aging.
- Old Age Is Not for Sissies, by Art Linkletter (suggested by Kevin Turkington, Founder & CEO, Midnight Sun Home Care): The author details the key rights of older adults, including the right to dignity and respect, good nutrition, freedom from abuse, and more.
- This Chair Rocks, a Manifesto Against Ageism, by Ashton Applewhite (suggested by Sybil Romley, Corporate Executive Director for Briggs Home Care): Exploring ageism and how it negatively impacts the way we function as we grow older, this book encourages readers to view ageism as unequivocally unacceptable.
- Being Mortal: Medicine and What Matters in the End, by Atul Gawande (suggested by Kerri Kristoff, Senior Project Manager for corecubed): This gripping book shares stories of the suffering of seniors in an environment where safety overrules independent choices.
- The 36-Hour Day: A Family Guide to Caring for People Who Have Alzheimer’s Disease, Other Dementias, and Memory Loss, by Nancy L. Mace (suggested by Merrily Orsini, Board Chair of corecubed): There’s much yet to be done in caring for and understanding those with Alzheimer’s and other types of dementia. This classic provides education and resources to help lead to better outcomes.
- The Handbook of Geriatric Care Management, by Cathy Jo Cress (suggested by Shelle Womble, Home Care Sales & Operations Coach for corecubed): Addressing the needs of seniors and the families who care for them, this is a practical guide for anyone who wants to learn more about geriatric care management.
- Now One Foot, Now the Other, by Tomie dePaola (suggested by Amy Selle, Vice President of corecubed): A heartwarming tale for the whole family, this picture book relays the story of a young boy who found himself reversing roles after his grandfather’s stroke.
We’d love to share more ideas on marketing for home health care services and helpful resources with you! Give our home care marketing pros a call any time at 800.370.6580, x3 or contact us online.
