At MOST, we’re always inspired to share new ideas with our clients that could help them when developing a home health care marketing plan, and to offer information to help further the betterment of the aging care industry as a whole. To that end, we’ve compiled some home health book recommendations from some of our team members and home care agency clients.
Grab a cup of coffee and settle in with these great reads:
- How to Say It to Seniors: Closing the Communication Gap with Our Elders, by David Solie (suggested by Tim Murray, CEO and Co-Founder, Aware Senior Care): Find valuable insights and tools to alleviate multigenerational communication roadblocks that are prevalent when relating to seniors.
- Elderhood, by Louise Aronson (suggested by Amy Selle, Vice President of corecubed): With our current increased lifespan, most of us will spend more of our lives as seniors than as children. The author helps us rethink how we define aging, instilling hope.
- Ambiguous Loss: Learning to Live with Unresolved Grief, by Pauline Boss (suggested by Kathryn Rogers, Executive Director, Absolute Companion Care): For anyone struggling with grief without closure, the author offers strategies to ease the pain and work through painful emotions.
- Live Long, Die Short: A Guide to Authentic Health and Successful Aging, by Roger Landry, MD (suggested by Sybll Romley, Corporate Executive Director, Briggs Home Care): Readers are encouraged to evaluate their health through a “Lifestyle Inventory,” and then utilize tips for successful aging.
- Old Age Is Not for Sissies, by Art Linkletter (suggested by Kevin Turkington, Founder & CEO, Midnight Sun Home Care): The author details the key rights of older adults, including the right to dignity and respect, good nutrition, freedom from abuse, and more.
- This Chair Rocks, a Manifesto Against Ageism, by Ashton Applewhite (suggested by Sybil Romley, Corporate Executive Director for Briggs Home Care): Exploring ageism and how it negatively impacts the way we function as we grow older, this book encourages readers to view ageism as unequivocally unacceptable.
- Being Mortal: Medicine and What Matters in the End, by Atul Gawande (suggested by Kerri Kristoff, Senior Project Manager for corecubed): This gripping book shares stories of the suffering of seniors in an environment where safety overrules independent choices.
- The 36-Hour Day: A Family Guide to Caring for People Who Have Alzheimer’s Disease, Other Dementias, and Memory Loss, by Nancy L. Mace (suggested by Merrily Orsini, Board Chair of corecubed): There’s much yet to be done in caring for and understanding those with Alzheimer’s and other types of dementia. This classic provides education and resources to help lead to better outcomes.
- The Handbook of Geriatric Care Management, by Cathy Jo Cress (suggested by Shelle Womble, Home Care Sales & Operations Coach for corecubed): Addressing the needs of seniors and the families who care for them, this is a practical guide for anyone who wants to learn more about geriatric care management.
- Now One Foot, Now the Other, by Tomie dePaola (suggested by Amy Selle, Vice President of corecubed): A heartwarming tale for the whole family, this picture book relays the story of a young boy who found himself reversing roles after his grandfather’s stroke.
We’d love to share more ideas on building a home health care marketing plan and how our helpful resources and home health book recommendations can assist you! Give our home care marketing pros a call any time at 800.370.6580, x3 or contact us online.