Digital marketing isn’t merely a trend these days; it’s a necessity to ensure your business is reaching your target audience. Keep an eye on these additional elder care marketing trends to ensure your agency isn’t falling behind the competition, and get help from the home care marketing specialists at MOST.
Increasingly important to senior care marketing, effective content marketing needs to speak directly to your core audience, be impeccably written, and offer something of value to potential clients and referrals. This could be in the form of a blog that educates clients on a variety of aging care topics, helpful, downloadable resource sheets on specific chronic conditions (such as dementia), checklists for referral sources to share with their clients, and much more.
Facebook and other popular social media platforms offer pay-to-play options, meaning you need to pay for ads to reach the specific demographic you’re looking to attract to your agency.
Video is often the preferred way we consume content, and is a key tool in your senior care marketing toolbox. The more professional your video is, the more professional your agency looks, obviously, but simple talking head tips, interviews with caregivers, etc. are easy ways to keep your audience engaged.
We’ve morphed into a mobile society, with almost everyone utilizing smartphones for web surfing. As a result, your website needs to provide the best mobile experience, requiring a responsive web design that shrinks or expands your site based on the device it’s being viewed on.
The home care marketing specialists at MOST are always on hand to work with home care agencies to find the best elder care marketing strategies for their particular needs, and to make it easy to implement them. Call us at 800.370.6580, x3, or complete our simple online contact form to learn more.