As a social society, it goes without saying that having a social media presence is a necessity for any business, including home care agencies. And while many agencies are quick to hang up a shingle on Facebook, one social media tool that often gets overlooked is Pinterest marketing.
However, we’re also a visual society, and in a world where everything is incredibly fast-paced and consumers want the information they’re seeking NOW, having a presence on Pinterest provides a great opportunity to engage those interested in your services quickly in a manner that resonates with them. Here are just a few of the many ways Pinterest can help for marketing a home care business and present your agency as one that is not only knowledgeable about the industry, but caring enough to share helpful resources to make life easier for those seeking assistance in caring for a senior loved one.
- Share Nutritious Recipes: Tailor recipe ideas to particular chronic conditions that are common in aging, such as diabetes or heart disease.
- Caregiver or Health-Related Information: The most searched-for topic on the Internet today is health concerns. Provide the information they’re seeking by pinning information on a variety of senior-related health issues.
- Exercise Ideas: Exercise is as crucial for older adults as it is for all of us. Utilize Pinterest to share quick videos or infographics with instructions on safe, effective exercises for seniors.
- The Face of Your Agency: If your website includes helpful resources and a blog (which it should!) Pinterest is a great way to link back to that information. Make your pins even more personal by sharing updates of interest, such as photos from participating in an Alzheimer’s Awareness walk.