For many seniors, social isolation is, sadly, an everyday reality. It’s linked to serious health issues, such as cognitive decline, cardiovascular disease, stroke, re-hospitalization, depression, and an elevated risk of suicide. So what can your home care agency do to market home health care services and let consumers know that you offer a solution for their senior loved ones?
- Educate: Adult children of elderly parents are often overwhelmed with the demands of a career, children, and their own home life, and a visit with Dad or even a daily call may be difficult. Your agency can educate families about the need for socialization, providing ideas to help them incorporate social interaction with their senior loved ones into their hectic lives.
- Motivate: Ongoing social isolation can become habitual, and over time, some seniors may balk at the idea of going out or having friends and family over to visit. Caregivers can provide the motivation to help the senior once again enjoy socializing.
- Engage: Your caregivers are engaging seniors socially, as you know. Make sure families and referral sources are aware that even if leaving home is not an option, the seniors in your care are able to enjoy companionship and enriching activities.
Learn how MOST’s home care marketing tips can help families know how your agency helps boost socialization for seniors. Through our vast library of professionally written and designed marketing home care materials, branded to your agency, your target audience will have you in the forefront of their minds as the trusted resource in senior home care services when a need presents. Contact us online or call 800.370.6580, x3 to learn more about how to market home health care services!
