In the hectic and busy pace of running your home health care agency, are you finding it hard to show some love to your potential clients and referral sources? While not a simple task by any means when so many other needs are pressing for your attention, it is, of course, vitally important. And there’s a great way to accomplish this with very little effort on your part: through nurture campaigns.
Nurture campaigns are one of our biggest marketing tips for home care. They automate a portion of your marketing and sales process, allowing agencies to convert more leads into customers. They involve a set of marketing emails that are sent out automatically on a schedule to those who have taken a particular action to trigger the email. For instance, one email may go out as soon as a person signs up for your newsletter. Another email might be sent when someone clicks a link in the main article of your newsletter about dementia, letting the reader know more about your Alzheimer’s care services.
Because nurture campaigns “listen” to what your potential clients are interested in and provide them with more information that might be of further interest, they can serve as a very effective and personalized way to reach your audience. Several nurture campaign ideas to try include:
- Welcome Campaigns: To introduce new leads to your agency and your services
- Top of Mind Campaigns: To engage with those who are not quite ready to engage your services
- Education Campaigns: To educate those searching for care about available options
- Reengagement Campaigns: To reach inactive leads and try to entice them to come back into the sales process
But the best part of all: MOST can do it for you! We know how to market home health care services effectively through nurture campaigns, helping agencies like yours grow. Learn more about the MOST program and get more marketing tips for home care by calling our home care and hospice marketing experts at 800.370.6580, x3, or by completing our quick and easy online contact form today!