With everything that’s going on in the world today, it’s crucial to have a plan in place that addresses how to effectively communicate with your clients and their family members, your staff, the media, etc. during a time of crisis. Knowing how to market home care services so that those in need during a time of crisis can find the help and support they need is vital.
Thinking through the answers to the following questions is a great place to start:
- Who is your agency’s spokesperson? Or, will a team work together in crafting and communicating the key messages you need to share?
- What phone number will you want clients, family members, and staff to use in the event of a crisis? Do you prefer using your main phone number, or your 24/7 on-call number?
- What types of communication will you want to use to get your messages out to those who need to receive them? Think about all possibilities: your website, social media accounts, email, text, phone, etc.
One real-life example: in 2018, following a major earthquake, our team of home care marketing experts helped an Alaska home care agency with immediate posting of a pop-up message on their website’s home page to let their clients and the public in general know how they were handling the crisis, and how they could continue to meet the needs of those in their service area. We have also created pop-up messaging for client websites during the COVID-19 crisis.
You can find additional ideas to help you know how to market home care services and stay in critical communication with those seeking home care support at this website, and contact the home care marketing experts at MOST for assistance with implementing your crisis response plan. You can reach us any time at 800.370.6580, x3.