Historically, health care in the U.S. has focused on addressing crises. For seniors, that could mean hospitalization from an illness, a chronic health condition, or an injury from falling. Unfortunately, once an older adult enters the hospital, a cycle of readmission can follow, with the senior getting better and being discharged, only to return as the result of a complication or similar issue.
However, in-home care offers a different approach, with a preventative mindset to break the readmission cycle. Are you addressing this approach in your homecare marketing?
When a family chooses in-home care, caregivers address not just the immediate health needs, but they can see and work to remedy issues that may contribute to hospital readmissions. For instance, if the senior is diabetic, the caregiver can monitor the types of foods kept in the home and address unhealthy eating habits. If the senior is recovering from a fall, the caregiver can ensure basic safety in the home, such as eliminating throw rugs, adding grab bars, and modifying furniture arrangements to help make moving around the home safer.
In addition to sharing the many ways your home care agency can improve safety, socialization, and overall wellbeing and quality of life, be sure to highlight the preventative benefits in your homecare marketing materials.
And call on the homecare marketing professionals at MOST for help on how to market home health care services you are offering! We can help you create a marketing strategy that will allow your agency to reach your target audience with high quality, branded materials that educate, inform, and offer the solutions they need. Contact us online or call 800.370.6580 x3 to learn more.
