In determining which home health marketing strategies will be most effective for your agency, it’s helpful to first consider what the biggest hurdle is to families choosing your home care services. According to Jennifer Gibson, RN, and the Senior Clinical Specialist at Axxess Technologies in Dallas, TX, it boils down to consumers and referral sources alike simply being unfamiliar with the industry, and therefore not considering home care as an option for older adults.
The key is in providing educational resources to inform your target audience and referral sources of the specific ways your agency can help. If a senior has experienced a fall, for instance, he or she can recover at home with the assistance of a professional caregiver. If a primary family caregiver needs to go out of town on business or for vacation, your agency can prevent the need for the senior to go into a temporary nursing home placement by providing exceptional, consistent care right at home.
Think through other scenarios such as these in which a consumer’s perception may be that a facility is the only answer, and target your home health marketing strategies to make it clear that your agency offers a viable – and preferred – alternative: professional, high quality care at home.
At MOST, we understand that the hectic pace of running a home care agency allows little (if any) time for strategizing. We partner with busy home care agency owners to serve as their marketing arm, providing just the right materials at just the right time to ensure that their agency is top-of-mind to those facing a care need.
By providing a vast library of marketing materials in a variety of mediums, professionally branded to your agency, we take the stress out of effective marketing, allowing you to focus on what you do best: run your agency. Contact us online or call us at 800.370.6580, x3, to find out if MOST is available in your area and to get started on home health marketing strategies that work for you!