Picture walking into the bank. Your heels echoing with every step across the cool tile floor. The bank teller is shielded from you by thick plexiglass, requiring you to slide your transaction underneath, along with proper ID to confirm your identity.
Now contrast that to searching for home care services. No one wants a cool, businesslike transaction. Home care requires a personal connection, based on trust. Warmth and compassion should be threaded through every aspect of your agency’s services – from the first inquiry to your office, through the duration of your relationship.
Here are a few simple home care marketing tips to help you warm up your impression to those in need of care:
- Share your story. When it fits in naturally in your conversation with someone inquiring about your services, briefly share what inspired you to open your agency and what motivates you to help older adults live their best lives at home.
- Personalize it. Use the senior’s name in your conversation, along with any personal details you may have learned. For example, “With your mom’s love of cats, I know just the right caregiver for her! She has three rescued kittens of her own and they’ll have plenty of stories to share with each other!”
- Highlight quality. At some point, it’s common to hear the caller ask, “What if we don’t like our caregiver?” Offer reassurance that your staff are all fully trained, compassionate professionals, and you will work hard to match just the right caregiver.
Brainstorm any possible way to incorporate empathy and compassion into everything you say, letting callers know that you truly care about them and are committed to finding a solution to the struggles they are facing. The goal should be for your agency to have the reputation as one that is warm and caring to inquirers, clients, and staff alike.