Paul Kusserow, President and Chief Executive Officer for Amedisys, is well aware of the growing pains and opportunities associated with changes in the aging care industry; specifically, the introduction of patient data grouping models (PDGM), and the influence of technology. Is your agency poised for new growth as a result?
With an increasingly older population and one that is challenged by more chronic conditions for longer periods of time, integrating and combining services is key to keeping rehospitalization rates down, and most importantly, keeping baby boomers and others who want to age in place happy and content in the living environment of their choice.
Like most industries today, predictive modeling is vitally important in the aging care industry. According to Kusserow, Amedisys visits more than 50,000 clients every day in 42 states, totaling more than 11 million client visits every year. In mining this data, Amedisys can predict which clients are at risk for rehospitalizations and modify their plan of care accordingly. With integrated care and software that enables them to carefully review their client populations, Amedisys keeps their rehospitalization rate extremely low: between 1 and 3%. Not only that, but they use predictive modeling to help in determining when a client should transition to hospice care, enabling clients and families to access these services earlier and obtain maximum benefits.
While Kusserow sees additional changes in the future for the industry, he also believes that home care will continue to grow in popularity as more and more people choose health care at home. To help home care agencies prepare for changes and meet the upcoming explosion of needs, it’s vital to stay on the cutting edge of how technology is changing the field and to offer ample training and preparation time for staff as new and more innovative approaches to care are introduced.
The experts at MOST are always on hand to help you understand how to market home health care services even as the industry changes, and to provide exceptional home care marketing tips, solutions and services. We understand the industry inside and out. Contact us online or call us at 800.370.6580, x3, to learn more!