As families gather to celebrate holidays with seniors, care needs can suddenly become glaringly apparent – leading to a surge in online searches for care after most major holidays. Home care agencies that aren’t found easily in search results by those seeking assistance can miss out on qualified leads. The home care marketing specialists at MOST have recommendations to help.
Our top recommendation: pay-per-click (PPC) campaigns with ongoing monitoring and modifying for optimal performance. Here’s how it works.
Setting Up a PPC Campaign
To create the right home care marketing plan, we start by researching keywords related to the services you want to promote with your ads, and then create compelling ads that include your agency’s key differentiators.
After beginning a PPC campaign, data begins to flow in, and our team analyzes results to maximize ROI. This typically takes several weeks in order for Google to learn the details of a new campaign, and that’s when our clients usually begin to see increased traffic and increased inquiries as a result.
PPC campaigns are a great way to achieve short-term results and to compete for a spot higher up in search results. Yet for PPC ads to be most effective, it requires ongoing, consistent oversight and management to improve results over time.
Our PPC experts are ready when you are to take your agency to the next level. Contact the home care marketing specialists at MOST any time at 800.370.6580, x3 to learn more about senior care search engine optimization or any of our other home care marketing products and services to help you develop the best home care marketing plan for your agency.