“Guaranteed #1 Page Ranking! Triple Your Website Traffic in Just 30 Days!”
Have you received marketing calls or emails making promises such as these? If you’re struggling for effective home care marketing solutions and frustrated that your competitors seem to be getting more business than your agency, working with companies that make these types of promises may be tempting.
Unfortunately, however, these promises are highly unrealistic.
Our team of SEO experts shares more about what is realistic with SEO services, and how the process works.
Q: What is SEO? Why is it important?
A: SEO (search engine optimization) helps increase both the exposure and visibility of a website, and the quantity and quality of website traffic. It helps those who are looking for home care services to find your agency when searching online.
Q: Why is SEO especially important now for home care agencies?
A: With the state of our world today – from COVID-19 to the economic downturn – driving qualified traffic to your agency’s website is crucial. In place of traditional face-to-face outreach to build awareness and grow an agency’s business, this option is the best way to gain wide exposure to those in need of care.
Q: What expectations should an agency have when launching an SEO campaign?
A: SEO isn’t the end-all/be-all in home care marketing solutions; rather, it’s one piece of the bigger picture. It’s intended to lead the right people at the right time to your website. Once on your website, SEO can’t make those people contact you. However, an experienced home care SEO partner can take it a step further by making on–page and metadata updates that will help direct people to contact forms and other means of on-site outreach, encouraging them to take the next step. This is why a user–friendly, well organized website design can help people actually submit their contact information, or pick up the phone to call you.
If your home care agency could benefit from working with an aging care SEO expert, contact our team at MOST today! Our industry experts are on hand to help your agency shine – and to ensure those who need your services can find you. Contact us online or call us at 800.370.6580, x3, to learn more.
