The COVID-19 pandemic has caused home care agencies to quickly adapt to new protocols to keep both clients and caregivers safe. It’s also caused a complete turnaround of how to maximize home care marketing during a time of social distancing.
The importance of online marketing is nothing new, but it’s become magnified as families and referral sources rely more heavily on searching virtually for trusted service providers. If you’re struggling with how to maximize your agency’s visibility and reach, we have the perfect pair of tactics to include in your home care marketing efforts.
SEO (Search Engine Optimization)
In a market with such fierce competition as elder care, making sure your agency is as close as possible to the top of search results pages is vital. An effective SEO strategy can elevate your website’s exposure and also help you reach more of your target demographic – leading to more qualified leads.
Once an SEO strategy is implemented, it requires ongoing monitoring and modifying to achieve maximum results. This should start with an in-depth analysis that includes keyword research and a review of the competition, along with ongoing link acquisition, A-B testing, heat mapping, and on-page optimization.
Online Reviews
More than 90% of consumers are looking at online reviews, and more than 80% trust them as much as they do personal referrals. If your agency isn’t routinely asking for, receiving, and sharing reviews from your clients, you can be sure your competitors are – and are gaining the attention and business of those seeking in-home care.
We know it can be overwhelming to think of adding these to-dos to your already busy schedule – let alone understanding how to effectively implement strategies like these. We’re here to help with a team of SEO specialists with a proven track record of success.
Contact us for more home health care marketing tips or to learn more about SEO services and our exclusive marketing membership program, offering cost-effective marketing solutions that deliver results: MOST! Call us at 800.370.6580 or use our online contact form, to get started!
