MOST For Your Marketing

Call us: 800.370.6580 x3
Join us on Facebook Follow us on Twitter Find us on LinkedIn Find us on YouTube
  • Home
  • What Is It?
  • How It Works
  • Why MOST?
  • Affordability
  • Remarkable Results
  • Blog
  • Contact Us

May 9, 2019 By Marissa Snook

Focus on Quality Over Cost in Senior Care Marketing

senior care marketing
These elder care marketing solutions can help you ease fears about the cost of home care.

It’s in our nature to do whatever we can to make sure we’re getting the best price for our purchases; but there are certain circumstances when quality takes a front seat over cost: Choosing a wedding venue. Selecting the physician for heart replacement surgery. And most definitely, engaging the services of an in-home care provider for a senior loved one.

When it comes to home health care marketing, it’s crucial for home care agency owners to ensure that the high quality and value provided exceeds your prospective clients’ questions about cost – not an easy undertaking when the first question often asked is, “How much do you charge?”

Explaining the value of your services should include placing an emphasis on:

  • The employment of your care staff, which means safety (through your background screening process), security, handling of UI and injury claims
  • Better caregiver pay means better caregivers in the home
  • If your services include a nursing component (particularly when not required by regulations)
  • Caregiver training/matching
  • Supervision and monitoring
  • Senior enrichment and wellness programs
  • Written updates for family members
  • Client portals, EVV and any other technology utilized
  • Backup care in the event of an emergency
  • Disaster planning
  • On-call staff available 24/7/365

Keep in mind that if price is the caller’s only concern, this caller may not be the best fit for your agency anyway. And, if he or she decides to go with the cheapest caregiving option, you may get a return call later if the care received is not satisfactory. After all – you get what you pay for!

Your high quality differentiators justify a higher price for your services. And as a result, your marketing materials need to reflect the value you provide, confidently, and as an expert.

The home health care marketing experts at MOST can equip you with the professional, polished elder care marketing solutions that will ensure you stand out from the competition. Contact us at 800.370.6580 x3 or via our online form,, to learn more.

Filed Under: Home Care Marketing, Marketing Tips, Senior Care Marketing

Search

Affordability

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

WHAT IS IT?

  • Affordability
  • How It Works
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

HOW IT WORKS

  • Affordability
  • What Is It?
  • Recipe For Success
  • Remarkable Results
  • Award-Winning
  • Portfolio

WHY MOST?

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning

Remarkable Reults

  • Affordability
  • Home Care Marketing Is Different
  • Industry Expert Webcasts
  • Your Marketing Partner
  • Client Satisfaction
  • Award-Winning
Watch The Video

Download the PDF

Homecare Agency Marketplace

Tags

Blogging Branding Caregiver Job Advertising Coronavirus COVID-19 Effective Home Care Sales elder care marketing elder care marketing solutions Email Marketing Google Ads Home Care Clients Home Care Inquiries homecare marketing Home Care Marketing Ideas Home Care Marketing Strategies home care marketing tips Home Care Sales Home Care Services marketing for home health care services marketing home health care marketing ideas for care homes Pandemic PPC Professional Blogs Referral Sources Reputation Management Search Engine Optimization senior care marketing Social Seniors Website Services

Quick Links

  • Why MOST?
    • Home Care Marketing Is Different
    • Industry Expert Webcasts
    • Your Marketing Partner
    • Client Satisfaction
    • Affordability
    • Award-Winning
  • What Is It?
    • How It Works
    • Recipe For Success
    • Remarkable Results
    • Affordability
    • Award-Winning
    • Portfolio
  • Market Home Care
  • corecubed

Contact Us

corecubed marketing solutions
  • 800.370.6580 x3
  • MOST c/o corecubed
  • 700 Pole Creasman Road
  • Asheville, NC 28806

Copyright © 2023 · Executive Pro Theme on Genesis Framework · WordPress · Log in