As the need for home care continues to rise, so does the number of home care options, and you’re likely facing some stiff competition in your area. So what’s the best way to stand out from the crowd? One of our top senior care marketing strategies is using the power of social media marketing to highlight your agency’s credentials:
LinkedIn LinkedIn’s network of professionals is a perfect place to showcase your home care agency’s accreditations and affiliations. Display as much information as possible about your agency, including current employees and new hires.
Facebook Facebook is a wildly popular place for business marketing. Make sure your Facebook profile is highly customizable for text and graphics, and that your page displays the logos of all reputable affiliations to instantly establish credibility for your agency.
Twitter Twitter also allows you to completely customize the look of your page to fit your agency’s brand. As with Facebook, on Twitter you can post any of your affiliates’ logos, and also send out tweets about them to your followers.
But don’t limit your social media mindset to just the sites above. Social media marketing also includes your agency’s website and blog.
Your Website There is no more important place to ensure you’re utilizing exceptional home health care marketing strategies than on your website. Accreditations featured prominently on the home page say to anyone who visits, “We are a quality provider; stay and look around.” Link back to your social media sites from your website, and then use the power of social media engagement to assist search engines in ranking your site higher.
Your Blog Your agency’s blog is a perfect place to showcase your accreditation logos, and use the posts themselves to explain what each accreditation means and why they are important.
Let the senior care marketing team at MOST help your agency shine! Discover how our decades of industry experience can ensure your reach extends to those in need of care and sets you apart from the competition. Contact us online or call 800.370.6580, x3, to learn more!