Hopefully, as a home care agency owner, you realize that your agency’s website is your greatest tool to increase home care referrals, and should be the core foundation of your marketing strategy. And, combining traditional senior care marketing techniques with interactive capabilities on your agency’s website allows you to more effectively attract those seeking home care services.
The key is in making sure your online message is compelling and valuable to those who visit your site. The average online visitor will review a website for less than a minute based on the relevancy of the message, answers to questions provided, and the professionalism and attractiveness of the site before deciding whether or not to leave the site. These private duty home care marketing strategies can help ensure your agency’s site offers exactly what those seeking your services need:
- Make sure there’s a clear call to action on every page of your website. This provides potential clients with the same information that they would get if a marketer were to call them. For example, “Please call us at 800-xxx-xxxx for a phone consultation for your loved one in need of care, or click here to reach us online.”
- Utilize your website URL in all email correspondence. Use your home care agency’s website address as the email address for yourself and your staff (i.e., email@example.com, rather than firstname.lastname@example.org). Compiling multiple email addresses, such as your Google Mail and website email, into one account allows you to market your agency with each email. Your local IT support can easily set it up so that all emails come in to one address.
- Use your website to enhance your agency’s traditional marketing efforts. When you send a postcard or other direct mail piece for a specific purpose, such as a new service you’re offering, create a landing page on your website with information relating to that information, along with a specific targeted call to action.